Mars Agency acquiert le groupe néo-zélandais The In Group, renforçant ainsi ses capacités régionales d'activation de marque. Mars Agency acquires New Zealand's The In Group, strengthening its regional brand activation capacities.

The Mars Agency, leader mondial du marketing commercial, a acquis The In Group, la principale agence d'activation de marque de Nouvelle-Zélande. The Mars Agency, a global leader in commerce marketing, has acquired The In Group, New Zealand's preeminent brand activation agency. Cette acquisition, combinée à l'acquisition au printemps 2022 de XPO Brands, basée en Australie, consolide The Mars Agency en tant que partenaire clé pour l'activation de la marque sur le marché local et régional. This acquisition, combined with their spring 2022 acquisition of Australia-based XPO Brands, solidifies The Mars Agency as a key partner for both local-market and regional brand activation. L’accord constitue une base solide permettant à The Mars Agency d’apporter toute sa gamme de capacités de commerce connecté à la Nouvelle-Zélande. The deal provides a strong foundation for The Mars Agency to bring its full range of connected commerce capabilities to New Zealand.

February 07, 2024

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