Jaipur Rugs lance son événement culturel annuel "Rug Utsav", mettant en valeur l'artisanat traditionnel et ciblant les ventes de Rs 50 crore. Jaipur Rugs launches its annual "Rug Utsav" cultural event, showcasing traditional craftsmanship and targeting Rs 50 crore in sales.

Jaipur Rugs, le plus grand fabricant de tapis fait main en Inde, lance son événement culturel annuel "Rug Utsav", visant à mettre en valeur l'artisanat traditionnel. Jaipur Rugs, India's largest handmade rug manufacturer, is launching its annual "Rug Utsav" cultural event, aimed at showcasing traditional craftsmanship. Le festival d'un mois cible les Rs 50 crore en ventes, en s'appuyant sur les Rs 15 crore de l'an dernier. The month-long festival targets Rs 50 crore in sales, building on last year's Rs 15 crore. Les visiteurs peuvent explorer plus de 5 000 tapis, des offres exclusives "Manchaha" et interagir avec les artisans. Visitors can explore over 5,000 rugs, exclusive "Manchaha" deals, and interact with artisans. Jaipur Rugs prend en charge 40 000 artisans ruraux, principalement des femmes, reliant l'art traditionnel au design moderne. Jaipur Rugs supports 40,000 rural artisans, predominantly women, bridging traditional artistry with modern design.