Carlton & United Breweries lance la campagne "Born Cheeky" pour sa boisson au citron Hard Rated. Carlton & United Breweries launches "Born Cheeky" campaign for its Hard Rated lemon drink.

Carlton & United Breweries' Hard Rated citron boisson a lancé une nouvelle campagne appelée "Born Cheeky," créée par Clemenger BBDO. Carlton & United Breweries' Hard Rated lemon drink has launched a new campaign called "Born Cheeky," created by Clemenger BBDO. La campagne, qui comprend des films et des publicités dans divers médias, vise à célébrer des comportements coquins et amusants à travers le prémélange de citron alcoolisé de la marque. The campaign, which includes films and ads across various media, aims to celebrate cheeky behaviors and fun through the brand's alcoholic lemon premix. Amy Pollock-Hall, responsable marketing, a déclaré que la marque a connu une croissance rapide en raison de son goût et de son attrait pour différents groupes d'âge. Marketing manager Amy Pollock-Hall said the brand has grown rapidly due to its taste and appeal to different age groups.