Initiative Australia prolonge le contrat avec la société alimentaire Goodman Fielder, qui continue de fournir des services de médias. Initiative Australia extends contract with food firm Goodman Fielder, continuing media services.

Initiative Australia a prolongé son contrat avec la société alimentaire Goodman Fielder, qui gère des services de médias, notamment la stratégie, la planification, l'achat et le marketing au détail. Initiative Australia has extended its contract with food company Goodman Fielder, handling media services including strategy, planning, buying, and retail marketing. Le PDG de l'Initiative, Jo McAlister, a souligné la force de leur partenariat, tandis que l'OMC de Goodman Fielder, Christine Fung, a salué l'approche et la gestion novatrices de l'Initiative. Initiative's CEO, Jo McAlister, highlighted the strength of their partnership, while Goodman Fielder's CMO, Christine Fung, praised Initiative's innovative approach and management. L'agence a déjà remporté des prix pour son travail avec Goodman Fielder. The agency has previously won awards for its work with Goodman Fielder.